Experience: Candidates should have a solid foundation of experience in digital marketing, with a focus on planning, executing, and optimizing digital marketing campaigns across various channels.
Digital Marketing Skills: Proficiency in various digital marketing channels and tactics, including but not limited to:
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) advertising
- Content marketing
- Display advertising
- Website optimization and conversion rate optimization (CRO)
- Marketing automation tools and platforms
Analytical Skills: Ability to analyze digital marketing data and metrics to evaluate campaign performance, identify trends, and make data-driven decisions. Proficiency in tools like Google Analytics, Google Ads, Facebook Ads Manager, and other analytics platforms is essential.
Technical Skills: Basic understanding of HTML, CSS, and website CMS platforms (e.g., WordPress) is required. Familiarity with graphic design tools (e.g., Adobe Creative Suite) and video editing software is a plus.
Content Creation and Copywriting: Strong writing and content creation skills to develop engaging and compelling digital marketing content, including website copy, blog posts, social media posts, ad copy.
SEO Knowledge: Understanding of SEO best practices and techniques to optimize website content, meta data, and other elements for improved search engine visibility and rankings.
PPC Advertising Skills: Experience in managing PPC advertising campaigns across platforms like Google Ads (formerly AdWords), Bing Ads to drive targeted traffic and conversions.
Creativity: Ability to think creatively and develop innovative digital marketing strategies and campaigns that resonate with target audiences and achieve business objectives.
Communication Skills: Excellent verbal and written communication skills to effectively communicate digital marketing strategies, present campaign results to Marketing Manager, and collaborate with cross-functional teams.
Project Management Skills: Strong organizational and project management skills to plan, execute, and oversee multiple digital marketing initiatives simultaneously, ensuring deadlines are met and objectives are achieved.